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Chevy Malibu vs. Honda Accord
Antony Young Road-Tests Media Strategies to See Which Got the Most Mileage Out of Their Campaigns … The effects of declining consumer credit, rising gas prices and a negative outlook for the economy...
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BMW vs. Audi: The Best Media Plan on Four Wheels?
The automotive category is consistently among the biggest, most competitive and innovative media spenders. While automotive manufacturers typically focus on model-led advertising, both BMW and Audi put...
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